Nothing will make customers leave your site faster than reading misspelled words and bad grammar. Think about it. When you visit a well-known “big name” site, do you find shoddy grammar or spelling errors? Sites with poor grammar, a variety of fonts, and spelling errors look unprofessional and do nothing to promote your product or service.

Take a few minutes to look over these common grammar errors. Do you know the correct usage of these terms?

• Their, there, they’re
• Lose vs. loose
• It’s vs. its
• Affect vs. effect
• Then or than?

Do you use random apostrophes? People often confuse plurals with possessives, a common error that can be seen on signs, ads, and websites.

The Elements of Style by William Strunk, Jr. and E. B. White is an excellent book that explains the nuts and bolts of grammar. I recommend it if you plan to write content for your own site and/or blog.

If you aren’t sure if your site is up to snuff, or if you decide to revamp your site, give Palmerworks a call. We design and host websites, and writing the content is part of the package. We also provide blogging services.

Call 734-252-9321 to schedule a free consultation.

Hope you had a wonderful Christmas. Everyone have a safe and happy New Year!

Katherine and Rick
Palmerworks Web and Print Design
www.palmerworks.com 

We stop at a neighborhood restaurant in the morning to have breakfast. A couple of times a week, the back room is filled with people attending a local chapter meeting of a business networking organization. I know this much because there is a large poster in the restaurant lobby.

It sounds interesting, and I wish I knew more about the organization. There is a rack card holder on the poster’s left, and a business card holder on the right. They are always empty.

I Googled the organization’s name on my smart phone to find out more about the meeting. After half a dozen screens, on a not too mobile-friendly website, I finally found information about the chapter.

Why did they make it so difficult? It didn’t have to be that way.

Marketing begins with the small stuff. That rack card holder should be replenished regularly. The same with the business card holder. Thousands of restaurant customers a day pass right by those empty holders. By leaving them empty, the organization is missing a golden advertising opportunity.

As a business owner, remember not to overlook the small details. You have to grab every opportunity you can to market your business or organization in order to get your name and information out to the public. A simple 4×9 rack card is inexpensive, yet can easily share a plethora of valuable information about your services.

Let Palmerworks help. We can create a user-friendly website where customers can easily access information on their smart phones. We can also design your rack cards, business cards, and other marketing materials to draw in more new clients.

Take advantage of our personalized service. Call 734-252-9321 today to schedule a free consultation, or visit our website for more information.

GARDEN CITY, Michigan – (September 20, 2012) – Palmerworks Design, a Garden City, Michigan-based, web & print design company, is celebrating its tenth year in business.

Rick and Katherine Palmer founded the company in 2002 after years of providing free design and writing services to friends and acquaintances. They soon found a ready-made market for their services in the small business community, with owners who wanted to get their businesses online at an affordable price. For ten years, they have designed and hosted websites and provided print media for local individuals and companies.

“We pride ourselves on personalized service,” said Rick. “Many of our clients have tried do-it-yourself web design companies and found that template-driven sites are unprofessional looking, take up a lot of their time, and are a waste of money.

“Unlike many web design companies, we help our clients create written content for their sites. In addition to developing a website for a client, we can design a business logo, and take care of all the technical details, like domain name, hosting, email setup, and even integrating your company Facebook page. We enjoy getting to know our clients, and we take an interest in seeing that their businesses succeed.”

Rick says many of their clients transferred existing sites to Palmerworks after being unable to reach their former designers for updates and other services.

“We are not is not a fly-by-night company. We’ve been in the business for ten years, and plan to be around for a long time. When you need changes to your site, due to price increases, employee turn around or other issues, we’ll have those updates done within the week,” says Palmer.

Palmerworks also designs and produces newsletters and other print materials for small businesses.

The future looks promising for Palmerworks. “We plan to keep growing the company,” said Rick, “and we’re going to focus on helping business owners develop ecommerce sites. We’ll bring the same level of personalized service and affordable pricing to that aspect of web development.”

To celebrate their 10th anniversary, Palmerworks Design is offering a complete 5-page site for 10% off until the end of October 2012. Visit their website (palmerworks.com) to learn more about their web and print services, including business cards, monthly newsletters, and brochures. For a free consultation, call 734-252-web1, or email info@palmerworks.com.

Palmerworks Design, Garden City, MI 48135
734-252-web1
www.palmerworks.com

Contact: Katherine Palmer

Yes, the shoemaker’s children often go barefoot. We’ve been so busy with new web and newsletter clients, that we haven’t had time to launch our own newly designed site.

We finally took a few days to get our own site up and running. It’s chock-full of information highlighting some of our sites, new products, our credentials and experience, and the personalized service we provide.

We’re no longer just a web design company; we also provide print design, like brochures, and business cards. Plus we’ve branched into writing and editing services, including manuscript editing, blogging, and newsletters.

Please take some time to check out our new site, and let us know what you think.