The 85th Academy Awards air this Sunday, February 24, 2013. The Oscars start at 8:30PM ET / 7:30PM CT / 5:30PM PT.
You might not have noticed, but there’s an attempt to rebrand the awards show this year.
According to the show’s co-producer, Neil Meron, calling it the “85th Academy Awards” sounded too “musty.”
“We’re rebranding it,” Meron told entertainment news website TheWrap.
“We’re not calling it ‘The 85th annual Academy Awards’…It’s called ‘The Oscars’,” he said.
He says the new approach would continue in years to come.
Last year’s Oscars poster was clearly emblazoned with “The 84th Academy Awards.” This year’s shows a picture of smiling host Seth MacFarlane under “The Oscars,” in gold.
What do you think? Is the rebranding necessary? If the big guns at the Academy think so, should you think about rebranding your “musty” small business identity?
If you feel like it’s time for an update, give us a call. We’ll help you design a fresh new look for your website, blog, brochures, business cards, and more. Call 734-252-9321 or use our contact form to set up a free consultation.